Glassdoor Promotes Amanda Runner to SVP Of Advertising & Samantha Zupan to SVP Of Corpor…


At this time Glassdoor broadcasts the promotion of Amanda Runner and Samantha Zupan to senior vice chairman of promoting and senior vice chairman of company communications, respectively. Each girls maintain key positions as their management will additional form Glassdoor’s tradition and enterprise as they’re integral within the firm’s dedication to driving radical transparency within the office and job market. 

Amanda Runner shall be on the helm of the Glassdoor advertising and marketing group as senior vice chairman of promoting; on this new function, she’ll lead and oversee all of Glassdoor’s advertising and marketing efforts, overseeing  B2B advertising and marketing, shopper advertising and marketing, product advertising and marketing, and advertising and marketing operations. Runner brings 15 years of expertise in enterprise operations, enterprise growth, technique, and advertising and marketing. Earlier than becoming a member of Glassdoor in 2017, she managed consulting groups at Bain & Firm and earlier in her profession, held roles at Zagat and Goldman Sachs. 

Samantha Zupan is now Glassdoor’s senior vice chairman of company communications. She is chargeable for shaping the corporate’s company communications technique and managing stakeholder relations. Zupan presently oversees a worldwide group that features media relations, inside communications, financial analysis, authorities affairs in addition to shopper, B2B, and neighborhood relations. In 2008, she helped launch Glassdoor and was one of many firm’s first 20 workers. Earlier than becoming a member of the corporate, she was a guide after which as its first in-house communications lead in 2010. Beforehand, she held roles at international communication and public affairs businesses specializing in know-how, healthcare, journey & hospitality, retail, actual property, and extra. 

“I’m thrilled to advertise two strategic leaders who constantly ship actual influence to Glassdoor’s enterprise and its tradition,” stated Christian Sutherland-Wong, Glassdoor chief govt officer. “Amanda and Sam have been integral in constructing best-in-class advertising and marketing and company communications groups, which play key roles in Glassdoor’s dedication to driving radical transparency within the office and job market. I stay up for persevering with to companion with every of them of their expanded roles.”

We sat down with each Amanda and Samantha (just about) to speak about what’s forward for them of their newly appointed govt positions and obtain key recommendation for the girl who aspires to be a part of govt management. 

Q: Dominique Fluker: Congratulations in your latest promotions, how do you each really feel about your new function and new alternatives to guide at Glassdoor?

Amanda Runner: Thanks. I’m very enthusiastic about moving into this new function. Now we have an amazing advertising and marketing group at Glassdoor, and I’ve had the pleasure of working with people throughout the group for the final three years. I’m excited now to be stepping as much as lead the group and assist the group obtain bold objectives as we step into the following chapter for Glassdoor.

Samantha Zupan: Completely. I really feel honored, and I really feel humbled. It’s a really surreal feeling, and it’s a “wow” second. As with every promotion in my profession, I believe, “Okay, I really feel large duty now to take it to a different stage.” And specifically, within the function that I’ve now, it’s much more so of, “What can I do to attain Glassdoor’s mission?” I give it some thought from three prongs of, “How can I deliver this to life? Not solely with the those who use our platform, however the those who work at Glassdoor.” And naturally, within the communities the place we function. It is a huge mission that we now have. I really feel like, as the pinnacle of company communications, I can’t simply give it some thought only for our customers, though it’s this tremendously enormous alternative. Nonetheless, there are the those who encompass me day-after-day and the those who we work with, though that appears to be altering given COVID. I really feel honored, humbled, after which hopefully, rightly so, an amazing quantity of duty to actually up the sport and ship in that means.

Q: Fluker: You’ve each been at Glassdoor for fairly a bit, and also you’ve seen loads of completely different transitions, are you able to inform me somewhat bit about your path to this new function?

Runner: Completely. I joined Glassdoor nearly 4 years in the past as a part of our enterprise operations group, particularly because the strategic companion to advertising and marketing. I got here to Glassdoor with expertise partnering with gross sales and advertising and marketing groups on progress technique and go to market technique, so I used to be initially fortunate to share my abilities in a strategic capability. For the previous two and a half years, I’ve leadB2B advertising and marketing teamI’ve been lucky to work with many gifted and collaborative companions throughout the advertising and marketing group in my time. And sure, I’m excited to step into this function the place I get to work with each our shopper and B2B groups.

Zupan: I consider it by a sequence of experiences all through my profession normally. It’s by the sequence of experiences that helped set me up for achievement, and hopefully was what Christian noticed in me, and others, that I may tackle this function.

I additionally take into consideration what led me to this place. It’s fairly merely the eagerness that I’ve for what I’m doing. And I believe if I didn’t have that keenness, it could have been, I believe, arguably harder. I do imagine it has been a part of the key sauce – my ardour. My path to this function has proven me how necessary it’s to be genuine and actual. My path has taught me I’ve to be captivated with what I do if I’m to be efficient at speaking on behalf of the corporate I signify.

Q: Fluker:  So, as you already know, it’s been fairly busy at Glassdoor with our latest employer partnership with Certainly or new radical transparency, content material push, and enhanced D&I efforts. Do you thoughts sharing your ideas on this new Glassdoor period and the way you propose to guide the ship?

Runner: I discover this a extremely exhilarating time, notably across the work that we’re doing throughout D&I and transparency. I believe the center and soul of Glassdoor is a dedication to transparency to assist job seekers discover a job that they love and to assist corporations inform the genuine story of what it’s prefer to work at their firm. And I discover our recommitment to transparency and our ambition to be extra provocative round a few of the social points which can be current at present to be an energizing rallying cry for the advertising and marketing group and a welcome return to our roots as an organization.

Zupan: Yeah, certain. So candidly, I discover it invigorating. So I joined Glassdoor as a guide in April 2008, and it was precisely like this facet, this transparency, that was … It was invigorating then, and is, I really feel, that very same means, a way of invigoration at present. After I first noticed Glassdoor, I used to be at a espresso store in San Francisco, and the positioning was not stay but, and I’d seen renderings, photographs of what the positioning was going to appear like, and it was wage info. That was the very first thing I noticed. And I instantly went to this very private place, I knew this expertise of what it was prefer to go search for a job and never know if what I used to be asking for was truthful pay.

I bear in mind, after I’d graduated college and I appeared up details about the kind of profession that I used to be going into, I noticed one thing that was sort of like, the job title was proper. Then I checked out this common description of what the job was about. This wasn’t a job itemizing, it’s simply common details about jobs, and issues like that. And I used to be like, “I believe I’m going to be doing a few of these issues.” And I used to be like, “Oh, that is going to be nice. I’m going to be making six figures proper out of faculty. It’s going to be nice.” And it was not the fact. However I had no concept. No person in my household, and even my pal group on the time, did what I did. I used to be actually strolling in blind. If we will flip up the dial on this subsequent stage of transparency and assist individuals really feel extra assured and have visibility into what they’re entering into, that’s fantastic. That’s the factor that I wish to put my head on my pillow at night time and really feel like I did one thing good on this world. I’m actually fired up about it.

Q: Fluker: As you’re transitioning into this new function, how do you additionally plan to prioritize and add to those new initiatives?

Runner: Yeah, I recognize that query. Now we have begun to articulate our company dedication to transparency and variety and inclusion, and we’re starting to share a few of how we’re standing behind that dedication from a product perspective. Nonetheless, we’ve but to totally formulate how we plan to, as a advertising and marketing group, push this initiative ahead and assist this broader set of goals for the corporate.

I’m excited to work with the leaders throughout my group in setting a daring and bold advertising and marketing plan, to attempt to amplify this message throughout as many job seekers as we will and as many employers as we will. And what I discover essentially the most thrilling on the employer aspect of our companies, by this recommitment to transparency, I believe we now have a chance to ask different employers to be open and forthcoming in regards to the alternatives and challenges they might face of their worker expertise and to be actually open about what they’re doing to handle these issues.

Considered one of our core beliefs is that worker expertise, or the tradition of your organization, is your employer model. They’re one and the identical. Firms which can be dedicated to cultivating a tradition the place workers thrive and really feel like they belong is the vanguard of creating an amazing employer model. And for us, transparency and being forthcoming and open about the place issues stand in our firm is an important side of telling our genuine story to candidates who could be keen on Glassdoor.

Zupan: I all the time come again to the mission, and I nonetheless take into consideration this added layer of transparency, “Is that this going to assist any person of their profession?” After I take into consideration prioritization of what it’s that we will do as an organization, whether or not internally or externally, is it serving to our personal workers? Is it aiding workers in every single place? Is it serving to job seekers in every single place? I’m going to come back again to that query. And if I can’t reply that query, if it doesn’t unlock extra info to assist individuals of their profession, then we shouldn’t be doing it. Or it ought to be the query of, “May we be doing this higher? Does it do sufficient?” If me, the end-user, is the one who’s accessing this, is it going to truly assist? That’s what I’m going to come back all the way down to as we take into consideration the prioritization of initiatives.

Q: Fluker: Oh, nice. Implausible reply, thanks. So piggybacking off of that, what excites you essentially the most about Glassdoor, proper at this second?

Runner: What excites me essentially the most? There are loads of issues to get enthusiastic about. The factor that has been essentially the most energizing for me is to see how, whilst we’re within the earlier phases of rolling out our imaginative and prescient and recommitment to transparency, I see people throughout the group getting so lit up by the chances that this presents. I see them from being impressed another time by an elevation of our mission, which for many individuals, is without doubt one of the foremost explanation why they joined Glassdoor.

Q: Fluker: How are you juggling moving into a substantial govt place and in addition elevating three children, in the midst of a pandemic?

Zupan: Okay. That is in all probability the toughest query to reply. COVID has thrown a wrench in issues. Nonetheless, at this level, I really feel like a few of the mantras that I’ve in my head about this are the identical as these even earlier than COVID, which is; you attempt to look out for the long run so that you just’re accounting for the experiences that you just wish to have professionally and personally within the brief time period. For my youngsters long run, I take into consideration how I can assist them develop into implausible human beings. After which on the identical time, there’s a recognition that, even pre COVID, that it’s at some point at a time since you may have one good day after which the following day your little one is having some outburst, and you’ll’t predict that stuff. It’s a stability between the 2. The opposite factor I all the time take into consideration being current, and truly, that’s one of many nice advantages of COVID.  I really feel like I’ve had extra time to be with my youngsters and have the chance to be current in these moments. 

Additionally, I wish to present my children that work may be enjoyable and pleasant. I don’t need them to take a look at mother and see mother as any person who’s simply doing the grind, doing the 9 to 5. After I take into consideration juggling, I would like them to know what work-life is like and that it’s a juggle, and there’s no excellent stability. I believe it’s an ebb and circulate. I would like my children to see that I benefit from the work. I believe that that’s a significant a part of this entire puzzle – if I don’t benefit from the work – that is what I’m exhibiting as a task mannequin.

Q: Fluker: You talk about ardour and having fun with your job. And I really feel like loads of that might resonate with loads of working mothers proper now, and I’m certain they’re questioning, how has being a mom impacted your success and stand up the company ladder?

Zupan:  There are two methods I give it some thought. First, I imagine it has helped me take into consideration what is actually necessary and the way a lot time to dedicate to issues. Earlier than I had youngsters, my work, in essence, was my child. I may pour a lot of myself into it. And when you concentrate on or have youngsters, you are worried your profession shall be derailed. Having youngsters has helped function a forcing operate for me to mature in my profession. It has taught me about focus and the way I can greatest use my time consciously.  The place I can, I take into account: “What’s the most impactful factor that I can do that week, this month, this 12 months?” That focus helps me to find out if the issues that I’m doing are useful to these priorities or not. It’s a continuing problem, however yeah, I believe that’s what’s enabled me to achieve success, is by continuous calibration on what it’s I have to deal with.

Q: Fluker: What are you each most wanting ahead to conducting in your new function?

Runner: I take into consideration the entire issues which have occurred within the final a number of months, with COVID-19, an prolonged interval of working from residence, and the way these issues could also be affecting how our teammates present up day-to-day. I’m honored and motivated to guide the group by this era and yeah, I believe I’ll attempt to rally the group round our new imaginative and prescient.

Zupan: That’s a superb query. The primary factor I’m interested by is round being a change agent and creating influence.

“What’s it that we will do in a different way and higher by the autos that we now have out there?” The opposite piece that I really suppose is basically necessary and this I’m actually wanting ahead to as a result of it’s an excellent problem is, “How will we take into consideration doing this responsibly?” And that’s one thing, I believe, that’s an important half about communications, specifically, is, you’ve gotten these wonderful autos wherein to get the phrase out and about, no matter it’s that you just’re doing, however having a conscientiousness in regards to the influence that you just’re having with these actions. I’m actually wanting ahead to pondering by these challenges, as a result of inherently, with transparency, comes loads of questions in regards to the duty of that info. And I actually stay up for working by that. 

Q: Fluker: Lastly, we might love for you each to share three items of recommendation for the girl who aspires to be a part of govt management. 

Runner: Nice query. I’d say first, use your voice. It might be scary the primary couple of instances to talk up and share your perspective, however do it. It will get simpler each time. I believe it may be highly effective if you communicate up and share a novel perspective. Second factor, it’s necessary to advocate for your self and your group, and take satisfaction in your accomplishments,in your personal means. I’m a fairly humble individual, to be sincere, however I believe any chief should discover a option to speak in regards to the issues that the group has completed collectively. I believe the third factor is, don’t overlook that nobody individual will get anyplace alone. It’s so necessary to acknowledge your group and the parents who’ve contributed to work. 

Zupan: My three items of recommendation for girls who aspire to be in govt management. First, I’d say belief in your self. Second, all the time ask questions. I believe, once more, it’s about unlocking info. It’s about transparency. The extra info you’ve gotten, the higher you would in all probability navigate issues. And lastly, bear in mind, you might be a part of a group. I believe that’s the opposite factor that’s necessary if you wish to be a part of govt management. You may be an extremely sturdy particular person, however you may be much more dependable in the event you work to be a part of an amazing group.

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