HR Management Compliance

seventh Circuit Holds Vineyard Violated NLRA Over ‘Cellar Lives Matter’ Slogan


The seventh Circuit just lately upheld a choice from the Nationwide Labor Relations Board (NLRB) in a case involving Woodbridge Vineyard. The ruling cemented workers’ proper to show a pro-union message on their clothes, regardless of the employer’s actions to take away the messaging from the office.

Wine Barrels

The Nationwide Labor Relations Act (NLRA) protects an worker’s proper to self-organize. That’s, the Act protects an worker’s proper to kind a union to cut price collectively with an employer. Employers are prohibited from interfering except they’ll show an worker’s train of the fitting considerably interfered with manufacturing, morale, or the group’s public picture.

NLRA Refresher

Part 7 of the NLRA ensures workers “the fitting to self-organization, to kind, be part of, or help labor organizations, to cut price collectively via representatives of their very own selecting, and to interact in different concerted actions for the aim of collective bargaining or different mutual help or safety.” The Act is enforced by prohibiting employers from interfering with an worker’s free train of the rights. An worker needn’t show an intentional interference, solely that the employer’s actions “[tend] to intrude” with the train of the rights.

Part 7 protects an worker’s proper to put on clothes or insignias bearing pro-union messages, however the fitting isn’t absolute. An employer could restrain the speech if it could actually present particular circumstances justifying a ban on the clothes or message. For instance, the employer might show the message would:

  • Jeopardize worker security;
  • Injury equipment or merchandise;
  • Exacerbate worker dissension; or
  • Unreasonably intrude with a public picture the employer has established, as a part of its marketing strategy, via look guidelines for its workers.


To make wine, you want grapes. To show the grapes into wine, you want a body of workers. They sometimes work within the vineyard’s cellars.

Within the Woodbridge Vineyard case, cellar employees shaped a union that was challenged by the vineyard. The employees voted and shaped a collective bargaining unit. The vineyard refused to cut price and challenged the certification earlier than the NLRB. The Board ordered the vineyard to cut price, but it surely efficiently challenged the order on enchantment. That litigation remains to be pending.

All through the makes an attempt at unionization, office tensions had been excessive. At one level, a cellar employee wrote “Cellar Lives Matter” on the again of his work vest. He wore the vest for roughly 15 days. Through the interval, there have been no complaints from any of his coworkers in regards to the slogan. In reality, some reacted positively to the message.

The vineyard ordered the worker to cease sporting the vest, claiming quite a few individuals had discovered the message offensive within the “present political state of affairs.” The worker maintained the slogan wasn’t racially motivated and that he used it to focus individuals’s consideration on the cellar employees’ plight. His idea: For the reason that “Black Lives Matter” slogan was so extensively mentioned, a play on these phrases would assist his trigger to unionize.

The native union filed prices, and the NLRB issued a consolidated unfair labor practices criticism in opposition to the vineyard. The union and the Board alleged the vineyard violated the NLRA by directing the worker to cease sporting the pro-union message. (The Board additionally raised different prices, however they aren’t pertinent to this text.) A listening to was held, and an administrative regulation choose discovered the vineyard had violated the Act, reasoning it couldn’t justify stopping the worker from partaking in pro-union speech within the office.

seventh Circuit’s Ruling

The seventh Circuit upheld the ruling. Whereas an employer can restrain pro-union speech in “particular circumstances,” the appeals courtroom discovered the vineyard did not show the circumstances existed. It failed to point out:

  • Any worker complained in regards to the messaging;
  • The insignia induced dissension or an unsafe office; or
  • Its public picture was tainted by the message.

Constellation Manufacturers U.S. Operations, Inc. d/b/a Woodbridge Vineyard v. NLRB, nos. 19-1321 & 19-1549 (seventh Cir., Mar. 30, 2021).

Backside Line

Workers have the fitting to attempt to unionize. They’ll train the fitting via pro-union messaging within the office. An employer can restrain the messaging, nevertheless, by proving it unreasonably upsets the office, causes a security challenge, or in any other case adversely impacts the group’s picture.

You’re free to problem potential unionization and take steps to quell the messaging within the office. Earlier than chilling any such speech or messaging, nevertheless, you should be sure you’ll be able to fulfill your burden of proof.

Heath P. Straka is a associate with Axley Brynelson, LLP, in Madison, Wisconsin. He will be reached at [email protected].

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