What Gen Z Thinks About Your Digital Recruiting Program


It might seem to be a decade in the past now, nevertheless it was solely final March that HR professionals had their first conferences about recruiting within the COVID period. Regardless of the uncertainties, the trade moved rapidly so our organizations might keep on observe to satisfy hiring objectives, even when they modified month-to-month.

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Marking this anniversary, I’ve talked extensively to employers and college profession heart professionals to see what they’ve realized. The key phrase throughout all of those conversations was “resilience,” as many needed to proceed to work by way of new conditions and frequently evolving working environments resulting from COVID-19.

I additionally wished to know what’s on the minds of the thousands and thousands of Gen Z job-seeking members within the Handshake neighborhood, so we launched a survey earlier this quarter. Of the 1,003 respondents, it was clear that college students have developed appreciable resilience, as properly. Whereas we would have predicted {that a} era of digital natives would adapt to digital all the things seamlessly, our survey outcomes present that wasn’t solely the case.

Issues Are Not At all times What They Appear

On the optimistic aspect, 49% of scholars mentioned they really feel much less intimidated assembly with potential employers in digital environments, and 42% mentioned they’re higher in a position to put together for interviews. As well as, just below half of the scholars we surveyed imagine that digital recruiting reduces scheduling limitations and allows candidates to progress extra rapidly by way of an organization’s course of.

Nonetheless, many college students struggled to adapt to the sudden shift to digital recruiting processes. Greater than half of Gen Z respondents mentioned they have been challenged to speak successfully in a web based setting (52%)—this contains sustaining connections with the recruiters (53%). One other takeaway from our survey is that 65% of scholars say that on-line job looking, interviewing, and dealing are both tough or very tough.

However once more, the resilience is clear: Gen Z nonetheless believes that digital recruiting is a part of their job searching future. With regard to employers, simply over 70% of scholars imagine they need to adapt additional towards digital recruiting capabilities, or they may wrestle to maintain up as their rivals develop efficient digital practices.

When requested what employers might do higher or otherwise in 2021, Gen Z nearly unanimously mentioned they hope corporations proceed to refine their digital recruiting course of. In response to our survey information, the highest 3 ways employers could make college students’ digital job search/interview simpler are by 1) being extra particular about what they’re on the lookout for in candidates, 2) explaining the hiring course of to candidates, ideally earlier than the primary interview, and three) providing guides and details about the right way to navigate digital occasions and festivals.

That mentioned, what this proved was that whereas the previous yr could have been difficult, the important thing to navigating such a novel time is being versatile and resilient. As we method commencement season and dealing remotely for the long run, this will probably be a vital ability for college kids by way of the digital recruiting course of.

Christine Y. Cruzvergara at present serves because the VP of Greater Training and Scholar Success at Handshake, main its efforts to deepen partnerships with the upper schooling neighborhood to make sure larger and extra equitable pupil profession success.

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